A Case in Point: The Incredible Edibles Programme in Ireland
It is widely recognised that our tastes and consumption behaviour as adults can largely be traced back to our childhood. Dole is proud to support a number of initiatives across the world dedicated to educating, encouraging and inspiring young people to eat more fresh fruits and vegetables. One such initiative is Agri Aware’s Incredible Edibles programme in operation in primary schools across Ireland. Dedicated to promoting fresh produce to children in a fun, engaging and practical way, the programme is designed to providing children with a better understanding of the importance of fresh produce by giving them practical experience of growing fruits and vegetables at school and teaching children the importance of eating seven or more portions of fruits and vegetables every day.
Each year over 1,300 schools and 48,000 students in Ireland participated in the Incredible Edibles programme with each school receiving Growing Starter Kits for participating classes. These include: Compost, Recyclable Planting Pots, Seed Packs for Spinach, Turnip, Chives, Carrots and Lettuce, Seed Potatoes, Strawberry Plants, Bottle-top Waterers, Instructions and Logbooks.